“Joynagar Moa” is basically a round shaped special kind of sweet item from West Bengal made of ‘Khoi’ (fried Kanakchur paddy or any other aromatic rice variety) and date palm tree sap (‘nalen gur’). Joynagar Moa is also known as “Joynagarer Moa”. It has distinctive taste, mouth-watering feel and aroma which have won recognition of discerning consumers all over the world. Ingredients used to produce this are Khoi (generally fried Kanakchur paddy) as the base material, molasses as the binder, sugar, ghee, cheese (Khoya kheer), cardamom, dry grape (kishmish), jaggery and cashewnut. It is made by using traditional methods of boiling the sugar and molasses in a medium sized cooking pan which is put on a country oven to boil for some time. As soon as the mix becomes fit to make ‘Moa’, the cooking pan is taken down to cool the mix. Then, required Khoi is poured to make ‘Murki’. After sometime, liquid molasses, cheese (khoya kheer), jaggery, cardamom and ghee are poured to make ‘Moa’. It is a palatable and tasteful.