“Kovilpatti Kadalai Mittai” has a great reputationdue to to its unique flavour and taste. It is produced by utilizing both groundnuts and jaggery (organic jaggery), in carefully selected quantities from selected specific locations in Tamil Nadu along with water from Thamirabarani river which enhances the taste naturally. It is made using all natural ingredients such as the organic “vellam” – a fresh, pale, soft triangular block of jaggery available in Tamilnadu, particularly in around Kovilpatti. The preparation of kadalaimittai is a versatile opportunity in Kovilpatti region. This industry is so famous that now Kovilpatti is synonymous with kadalaimittai. Kadlaimittai manufacturing is a booming cottage industry here.