“Villianur Terracotta works” is a popular craft work in which locally available clay is partially dried and cast, molded, or hand worked into the desired shape. The products are elaborately decorated and detailed. They are available in various shapes and designs for different end uses.
These are particular to the coastal towns of Pudhucherry. These terracotta products are mainly produced by a community called the “Kulalars”. Clay is the most important raw material for this craft. The specialty of the Villianur terracotta works is the proper proportion of the figure and the motifs used on the product. They change the designs according to the generation and the consumer wants. They are known for the minute works on the idols or products. Only natural colours are used.